Objective
The product line covered several applications, but each blade still needed to look like part of one professional family.
System
A deep navy base and gold logo were retained across the range. Controlled category colors were then assigned to wall grooving, tile, stone, road, brazed metal, brazed wood and jade or specialty applications.
Technical information hierarchy
- Brand and product family
- Diameter and bore
- Application materials
- RPM and operating mode
- Safety icons
- Website and OEM or export identification
Value for private-label buyers
The same framework can be adapted to another logo and market language while preserving clear category recognition and technical review before production.